InMarket | Real-Time Marketing and Measurement
InMarket acquires ChannelMix: The Future of Measurement is here. Learn More.
InMarket acquires ChannelMix: The Future of Measurement is here. Learn More.
Discount stores, promoting low-costs on everyday essentials, have long been a favorite among consumers looking for good deals. However, now that high inflation is causing prices on many consumer goods to increase—from food and beverages, to personal care products and paper goods—consumers are recognizing the value of discount stores even more. InMarket’s Q1 2022 Discount Store […]
Q1 2022 Discount Store Consumer Loyalty InSights Read More »
Tighter marketing budgets do not have to come at the expense of driving engagement, strengthening loyalty, and achieving growth for your brand. InMarket’s “How To Navigate an Economic Downturn for Marketers” details powerful strategies that you can act on now to extend the value of your marketing dollars. Download the report now to access strategies
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InMarket’s Q1 2022 Department Store Consumer Loyalty InSights report uncovers the department store brands with the strongest consumer loyalty. As high inflation has driven up the prices of goods and services, consumer behavior has shifted, with many consumers gravitating towards opportunities to save money. Download the report today and see what brands came out on top in
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With rising inflation directly impacting prices, many consumers are paying closer attention to household spending. With this top of mind, apparel marketers must work exceptionally hard to attract cost-conscious consumers. InMarket’s Q1 2022 Apparel Store Consumer Loyalty InSights report analyzes the retailers with above-average loyalty, and identifies key tactics that likely contributed to their success. Download now
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The back-to-school shopping event is nearly upon us. All eyes are on how consumers will be shopping this year, given inflation is at its highest point in 40 years, and prices are surging. To better understand back-to-school shopping trends, we recently surveyed consumers on their upcoming plans. Unlock key insights including: The impact inflation has
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Inflation has increased rapidly within the past year, reaching its highest point in 40 years in Q1 of 2022.* Findings from InMarket’s Q1 2022 Amazon Brick & Mortar InSights suggest that this phenomenon has had an impact on consumer visitation at Amazon’s Whole Foods, Amazon Fresh, and Amazon Go. In our latest report, InMarket analyzed the quarterly visitation at each of Amazon’s
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As inflation continues to rise, food prices are increasing in tandem, causing many consumers to strongly consider value when shopping. InMarket’s Q1 2022 Grocery Consumer Loyalty InSights report analyzes consumers’ loyalty to US grocery chains to better understand how consumer behaviors are changing in the wake of rising prices. Download the report now to see the grocery
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InMarket’s Q1 2022 Foot Traffic InSights found that shopper visits were seemingly affected by growing inflation, which hit its highest point in 40 years at a rate of 7.9%.* InMarket also found that many consumers sought out value, with foot traffic to convenience, discount, and drug stores making up 59% of daily visits on average, while visitation to Big Box stores took
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Memorial Day marks the beginning of the summer season for many, with family, friends and loved ones gathering to soak in the sun at backyard BBQs and pool parties across the US. With Memorial Day quickly approaching, InMarket surveyed consumers about their upcoming plans and looked at historical purchase and foot traffic data to better
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Connected TV Calls for Connected Media + Measurement Maximize CTV Advertising with InMarket If you’re like most advertisers, you’ve transformed your media strategy to hone in on Connected TV. In fact, it’s estimated that CTV ad spend will increase by 32% in 2022 alone.* Yet, allocating ad spend is just one piece of the puzzle.
The Ultimate CTV Guide: Target, Measure, Optimize, Succeed Read More »