InMarket’s ‘The Growth of Private Label’ report analyzes the share of private label purchases within five grocery categories—beverages, dairy, frozen foods, meat/seafood/poultry, and snacks/cookies/chips—to uncover key insights into consumers’ grocery purchase decisions.

Download the report and access key insights including:

• How the share of private label purchases has changed over the last year
• Which categories see the highest share of private label purchases
• The frequency by which consumers purchase items within each category
• And more