InMarket | Real-Time Marketing and Measurement

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Q2 2023 QSR Fidelity Index

InMarket’s Q2 2023 QSR Fidelity Index report analyzes the quarterly productivity of QSR chains and evaluates a chain’s ability to attract diners. Download the report to unlock key insights including: How QSRs like Chick-fil-A, Sonic, and McDonald’s performed on the Fidelity Index in Q2 What factors likely contributed to higher Fidelity Scores amongst the top performers What […]

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Q2 2023 Dollar/Discount Fidelity Index

InMarket’s Q2 2023 Dollar/Discount Fidelity Index report analyzes the quarterly productivity of major brands like Dollar Tree, Family Dollar, and Dollar General in an effort to identify what factors foster fidelity at major dollar/discount retailers. Access exclusive data and strategy recommendations on how dollar/discount brands can increase productivity and loyalty, including: What dollar/discount brands earned the highest Fidelity Scores in Q2 What

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Q2 2023 Big-Box Fidelity Index

Just Released: Q2 2023 Big-Box Fidelity Index InMarket’s Q2 2023 Big-Box Fidelity Index report features in-depth analysis on the productivity and efficiency of big-box chains including Meijer, Costco, Sam’s Club, and more. Along with analysis, find four key recommendations for how to improve strategy, encourage repeat visits and strengthen consumer loyalty. Download the report now!

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2023 Halloween InSights

InMarket’s 2023 Halloween InSights report contains helpful insights on how consumers shopped for last year to help brands build targeted strategies to better engage shoppers for the upcoming spooky holiday. Insights include: How much consumers spent on Halloween shopping last year What matters most to shoppers when purchasing Halloween candy What candy brands, including Reese’s, M&M’S

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Getting Smart About Ad Waste

This report, a collaboration between InMarket and the CMO Council, demonstrates how brands that leverage always-on attribution and real-time optimization can eliminate up to 94% of media waste. Download the report and unlock key results from the study of over 30 advertisers and 100+ campaigns, including: Always-on attribution and real-time, in-flight optimization can deliver an 11x improvement in

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2023 Back-to-School InSights

To help marketers better understand how consumers plan to shop for the upcoming school year, InMarket surveyed shoppers about their budget, shopping lists, and more. Download our 2023 Back-to-School InSights report and unlock insights about this year’s B2S season including: How many students consumers plan to shop for What the top destinations for B2S shopping are this

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The Growth of Private Label

InMarket’s ‘The Growth of Private Label’ report analyzes the share of private label purchases within five grocery categories—beverages, dairy, frozen foods, meat/seafood/poultry, and snacks/cookies/chips—to uncover key insights into consumers’ grocery purchase decisions.   Download the report and access key insights including: How the share of private label purchases has changed over the last year Which

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2023 July 4th InSights

InMarket’s July 4th InSights report analyzes consumer survey results for the July 4th holiday weekend. Download the report and access key insights on how consumers plan to spend the holiday weekend, what menu items they’ll be serving, and what beverages they’ll be drinking. Plus, unlock key strategies to drive success for this top summer holiday!

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The 2023 State of Grocery

InMarket’s 2023 State of Grocery report provides key insight into how consumers are shopping in this post-pandemic world. Download the report and unlock data including: The average distance most consumers travel to grocery shop The demographics of Kroger and Albertsons grocery shoppers The frequency of purchases within the Dairy, Frozen Foods, and Beverages categories

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Q1 2023 Dollar/Discount Fidelity Index

InMarket’s Q1 2023 Dollar/Discount Fidelity Index report uncovers the productivity and efficiency of major brands like Big Lots, Dollar General, and Family Dollar in the first quarter of the year. Download the report and access insights including: The Q1 2023 Fidelity Index scores for Big Lots, Five Below, and 99 Cents Only Stores What InMarket GeoTypes over-index at select Dollar/Discount stores The top strategies to adopt to drive

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