InMarket | Real-Time Marketing and Measurement

2024 Payday InSights

InMarket’s 2024 Payday InSights report analyzes post-payday spending to understand where consumers are going—and spending—following bi-weekly paycheck deposits.

For brands and retailers, understanding how consumers spend post-payday can help inform and improve marketing strategies. Armed with the data about this critical tentpole event, marketers can optimize campaigns to reach consumers throughout their shopping journey, maximizing efficiency and driving action. 

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