inMarket, one of the world’s largest beacon platforms, says its analysis shows its platform influenced $14.5 billion in consumer spending during the Black Friday weekend.
The platform noticed 370 percent more beacon detections than the same time last year, showing the rise in beacon engagement from both consumers and retailers in 2016.
Beacons send notifications to potential customers in the nearby area, which alerts them to deals, freebies, and other enhancements. inMarket provides the platform for retailers to push notifications to mobile devices, which reaches 50 million people in the United States.
“Over our six-plus year history, we’ve seen a lot of trends in the echo chamber. The guiding light for us has been to drive value for consumers enabled by new technology. We focus on the user, not the tech or the hardware,” said inMarket CEO, Todd Dipaola.
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