Holiday 2021: 5 Key Moments to Engage Shoppers During the Purchase Process
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Resources
Q2 2021 Foot Traffic InSights
While the US has more or less fully reopened, the Delta variant has introduced another variable to foot traffic recovery. InMarket’s Q2 2021 Foot Traffic report analyzes consumer visits to Big Box, Convenience, Drug, Department, and Discount Stores to understand how shopper behaviors in the real world are evolving, and to monitor how the latest
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H1 2021 Breakthrough Moments
After a tumultuous 2020, many marketers evolved from survival mode to “the new normal.” Several brands not only adapted to new shopping behaviors and needs shaped by COVID-19, but thrived by connecting and appealing to consumers. As such, InMarket has identified four exceptional marketing campaigns that stood out amongst the crowd during the first half of
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The Total Economic Impact™ of InMarket’s LCI® Attribution Solution
The Forrester Total Economic Impact™ (TEI) study quantifies the economic value that organizations may realize when deploying LCI® to measure omnichannel marketing campaigns. Quantified benefits and cost savings from using InMarket LCI® include: Increased income from return on ad spend (ROAS) Increased income from improved consumer loyalty Cost savings from media mix and channel optimization
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The Ultimate Attribution Provider Scorecard
Marketing attribution is a key component of every modern marketer’s toolkit. As the attribution solution space continues to grow, choosing the right vendor for your organization can be overwhelming, but it doesn’t have to be. With InMarket’s Ultimate Attribution Provider Scorecard, your organization can confidently select not just another marketing vendor, but a trusted, strategic
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Q2 2021 Whole Foods Market 360° Analysis
According to InMarket data, Whole Foods Market has seen a massive uptick in micro visit shoppers (+23%) and overall micro visits (+56%). While the pandemic had bolstered the omnichannel boom—including curbside pickup and BOPIS (buy online, pickup in-store)—the organic grocer has shown promising signs that this “trend” won’t fizzle out after the post-vaccine reopenings. Omnichannel
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The New Marketing Reality: Geo-Contextual, Real-Time Marketing
Contextual 2.0: Geo-Contextual, Real-Time Marketing What is Geo-Contextual, Real-Time Marketing? Using data science, location, context, and real-time capabilities to not just sense and respond to consumer needs, but create marketing campaigns that build positive consumer experiences and foster strong, long-term relationships with customers. In this InMarket whitepaper, you’ll find: A summary of the major industry changes that
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Amazon’s Fresh Take
Amazon has been rapidly expanding their new chain of Amazon Fresh stores, which focus on everyday low costs. However, while adding a new brand of grocery stores to their roster of already popular and well-established Whole Foods Market chain may pose a risk of cannibalizing its business, InMarket’s data has found key differences that indicate
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