Resources

InMarket’s Q3 2021 Foot Traffic InSights tracked the foot traffic recovery of 5 key categories throughout the summer months. The back-to-school shopping period in particular saw real-time increases in consumer visit volume across all categories in response to the CDC’s revised recommendations for in-person learning and booster shots, child tax credits, and brand/retail promotions. Download

At InMarket, we have routinely analyzed how visits at Whole Foods Market have changed year over year. By observing the impacts of offline foot traffic at this Amazon-owned brick and mortar grocery store, we can better comprehend how consumer shopping preferences, behaviors, and intentions have evolved, and more effectively serve their needs in real time.

Using first-party, permission-based SDK location data from our Comscore-verified data set, InMarket has observed and analyzed foot traffic/visitation patterns surrounding consumer loyalty across 300 different retailers in various verticals—including Walmart, Target, Calvin Klein, Lowe’s, and many more. Consumer loyalty is a phenomenal metric that can be used to evaluate whether an organization’s strategies are effective,