Resources

InMarket’s 2022 Halloween InSights uncovers key details about how consumers (and their kids and pets!) plan to spend the upcoming holiday. Download the report today and access insights including: How inflation is impacting Halloween spending on candy, costumes, and decorations How many consumers plan to DIY their costume vs. buy one Where consumers plan to shop for […]

With rising inflation significantly impacting household budgets, many consumers are rethinking how they spend their money. Instead of closing the summer with a bang, many consumers may choose a more lowkey holiday in order to save money. InMarket’s 2022 Labor Day InSights report analyzes survey data of consumers who plan to celebrate the Labor Day holiday to

With rising inflation, many consumers are turning to value-based retailers in an effort to maximize savings. Big Box retailers, known for their wide selection and value-priced bulk sizes, are becoming a top destination for shoppers during this period of economic uncertainty. InMarket’s Q1 2022 Big Box Consumer Loyalty InSights provides a comprehensive view of Big Box brand

After making it through a tumultuous pandemic, the restaurant industry is facing a new challenge: rising inflation that is causing many consumers to rethink their spending habits. InMarket’s latest Q1 2022 QSR Consumer Loyalty InSights Report uncovers key strategies that helped chains maintain strong loyalty during the first quarter, despite inflationary pressures. Download now to see how

InMarket’s 2022 Summer Travel InSights, powered by consumer survey and foot traffic data, helps marketers understand just how consumers plan to spend their summer vacation this year. Insights include: What type of vacation is most popular among respondents (hint: sunscreen is a must!) Who consumers plan to travel with What snacks travelers pack for their

InMarket’s July 4th InSights report analyzes key consumer survey, purchase, and foot traffic data to better understand just how consumers plan to spend the holiday weekend. Insights you’ll find include: The top food and beverage choices among July 4th celebrators How foot traffic to retailers like big box and grocery stores changed the week of July 4th,

InMarket’s Q1 2022 Drug Store Consumer Loyalty InSights report analyzes the drug store brands with the strongest consumer loyalty in the first quarter of the year. With inflation driving up the prices for goods, including personal care products, OTC drugs, and more, consumers are reacting. Many shoppers are seeking out retailers that provide them opportunities to save,

Discount stores, promoting low-costs on everyday essentials, have long been a favorite among consumers looking for good deals. However, now that high inflation is causing prices on many consumer goods to increase—from food and beverages, to personal care products and paper goods—consumers are recognizing the value of discount stores even more. InMarket’s Q1 2022 Discount Store