Resources

Connected TV Calls for Connected Media + Measurement Maximize CTV Advertising with InMarket   If you’re like most advertisers, you’ve transformed your media strategy to hone in on Connected TV. In fact, it’s estimated that CTV ad spend will increase by 32% in 2022 alone.* Yet, allocating ad spend is just one piece of the puzzle. […]

During the holiday season, consumers were concerned about hyperinflation and supply chain issues. One of the industries significantly impacted by these circumstances was grocery, as goods increased in price by 6.5% YoY, and supermarkets across the US experienced inventory shortages.1 InMarket analyzed consumer visitation at Amazon’s Whole Foods, Amazon Fresh, and Amazon Go to see what drove consumers to engage with

InMarket’s latest report, 2022 Spring Break InSights, contains the results from our spring break survey, where we asked consumers about their upcoming travel plans. In the report, you’ll find insights on: The top trip types for spring break vacations Trip lengths and lodging plans Top travel companions The top items on shopping lists (hint: masks and

After two years of nontraditional Easter and Passover celebrations, circumstances have greatly improved as COVID vaccinations increased significantly, a promising sign for many who hope to celebrate the holidays. In this InMarket 2022 Easter & Passover InSights report, we’ve analyzed survey data and historical purchase data to get a better understanding of how consumers plan to celebrate

InMarket’s Q4 2021 Consumer Loyalty Report is a comprehensive view of the brand loyalty landscape. In the midst of a period of supply-chain issues and hyperinflation, consumers are concerned about cost, carefully choosing which companies to spend their money with. In Q4 2021, consumers were generally more loyal to brands that absorbed the additional financial burden, rather

InMarket’s Q4 2021 Foot Traffic InSights found that shopper visits spiked earlier this year due to early Black Friday deals, supply-chain issues, and other factors. InMarket also found a more modest turnout before Christmas, which may be attributed to increasing gift card usage, which had a 24.2% increase in average spend on gift cards in 2021 vs 2019. Download

InMarket’s Valentine’s Day Purchase Trends Report dives into consumer spending habits and marketing strategy recommendations to ensure your planning is relevant, informed, and highly engaging. Gain exclusive access to: Share of Purchases by Valentine’s Day Items Spend per Consumer, and Transactions per Consumer for Chocolate Brands Recommendations on Messaging, Creatives, and Targeting Download the report today to

InMarket’s Q3 2021 Retail Loyalty Report analyzed over 300 retailers to determine the top performers based on consumer repeat visits. Among the top 10 were retailers with strong same-store sales growth, aggressive store expansions, convenient omnichannel shopping offerings, and more to encourage healthy consumer loyalty. Download the report to see which brands attracted the highest