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Movement
Introducing InMarket's Mobility HeatMap
Nearly 300M or 90% of the U.S. population is under some form of Stay-at-Home orders designed to “flatten the curve.” In an effort to better understand the impact of these orders on consumers and brands, InMarket has released access to its mobility technologies. The InMarket’s Mobility Heatmap showcases movement density trends, week over week, down to the zip-code level.
US Map
Note: The map showcases a standard deviation of movement versus national movement patterns week over week. Blue shading shows less movement and yellow shading shows higher movement patterns as compared to the national average.
Zip Code
Note: The map showcases a standard deviation of movement versus national movement patterns week over week. Blue shading shows less movement and yellow shading shows higher movement patterns as compared to the national average.
To request the mobility data for your zip code free of charge, please contact us here.