PSA Advertising Push
As we speak, the number of confirmed COVID-19 cases, by day in the United States continues to grow at a rapid pace. With cases doubling every three days in hotspots like New York, getting a handle on reducing the spread of COVID-19 is paramount. As of early April 95% of Americans are under Stay at Home orders and the U.S. now leads the world in confirmed COVID-19 cases, surpassing both China and Italy. It seems we have more to do in terms of educating and building awareness to help stop the spread. That’s where InMarket comes in. Starting this week we’ve launched a four week digital advertising effort to help flatten the curve and spread the word on how we can all do our part in containing COVID-19. This virus education PSA effort will include tens of millions of impressions, hyper targeting a broad range of at-risk and adjacent at-risk individuals where we can have the biggest impact with our messaging. That includes the hardest hit states and cities including New York, California, Washington, Louisiana and more.
Number of confirmed U.S. Coronavirus cases, by days since 100th case
InMarket will start with a 4 week PSA ad buy including tens of millions of impressions hyper targeting at-risk and adjacent at-risk individuals. The campaign will leverage geofencing around assisted living and elderly homes, block groups that over index for at-risk age brackets, caretakers and geo buys in hot spots including critical states like New York, California and Washington. The campaign will be optimized for reach/frequency and clicks, with further analysis to understand demographics as well as to compare and contrast effectiveness of engagement based on messaging. Our goal will be to reach at least 1M unique individuals across these critical targets with a frequency of up to 5 messages per week.