InMarket’s Q4 2021 Foot Traffic InSights found that shopper visits spiked earlier this year due to early Black Friday deals, supply-chain issues, and other factors.

InMarket also found a more modest turnout before Christmas, which may be attributed to increasing gift card usage, which had a 24.2% increase in average spend on gift cards in 2021 vs 2019.

Download the report to see how in-person and online shopping behaviors changed throughout Q4 in response to real-time consumer challenges.