Using first-party, permission-based SDK location data from our Comscore-verified data set, InMarket has observed and analyzed foot traffic/visitation patterns surrounding consumer loyalty across 300 different retailers in various verticals—including Walmart, Target, Calvin Klein, Lowe’s, and many more. Consumer loyalty is a phenomenal metric that can be used to evaluate whether an organization’s strategies are effective, and can be further utilized to optimize ROI and ROAS.

InMarket’s Q2 2021 Retail Loyalty Report contains high-level detail and key learnings as to which factors may have contributed to an increase or decrease in consumer loyalty, and how these factors can affect your business as well.

Discover these insights and more by downloading the report!