InMarket | Real-Time Marketing and Measurement

Q2 2020 Retail Loyalty Report

Due to COVID-19, retailers are facing a cycle of closures, openings, and closures again, changes to consumer behavior, and a loss of share to digital retailers. Additionally, 25% of America’s malls are expected to disappear within the next three to five years, and as many as 25,000 stores could shutter in 2020 due to the pandemic’s impact.
In this InMarket InSights Report, we use our trusted Loyalty Index Score to evaluate the health and long term viability of retailers, their ability to retain customers, and potential lifetime value. This–layered with analysis of their response to the pandemic, adaptations to multi-channel strategies, and their balance sheet–helps us distinguish survivors and prosperous growers throughout this crisis and beyond.
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