COVID-19 has reshaped American life: the widespread adoption of social distancing and stay-at-home orders has resulted in the shut down of non-essential businesses, and could accelerate the closures of 100,000 retail locations by 2025.

In an effort to evaluate the health and long-term viability of retailers, InMarket created a Loyalty Index Score (LIS). The InMarket LIS looks at the average number of visits over a set period of time and is a key indicator of each retailer’s ability to retain customers and grow lifetime value. Loyalty, combined with multi-channel strategies and a strong balance sheet, will help distinguish the survivors and those who will prosper through this crisis and beyond.