The Movable Middle: 50% of a category’s shoppers spend just 20% with a single brand but make up 40% of the overall category spend. 

The Opportunity: Powerful insights about this movable middle segment—where they shop, how much they’re purchasing, what competitors they’re buying—can unlock critical insights for brands looking to capture category share, drive incremental sales, and strengthen brand loyalty. 

Download InMarket’s Movable Middle white paper to learn what factors are most influencing consumer loyalty and how to identify the right consumers to maximize the incremental impact of your marketing spend.