InMarket’s Back-to-School Lookback InSights report uncovers how consumers shopped during the 2024 back-to-school season to help marketers better forecast for the upcoming shopping season. 

Uncover exclusive insights including:

• How visitation trended across big-box, dollar/discount, and department stores during the summer of 2024 
• How foot traffic to major school supply stores varied during last year’s back-to-school shopping season 
• What strategies marketers can adopt to drive awareness, sales, and loyalty throughout the B2S shopping season 
• And more!