According to InMarket research, 55% of 2023 holiday shoppers plan to purchase gift cards, the second-highest choice of gift amongst those surveyed.
To help marketers take advantage of the growing popularity of gift cards, InMarket’s 2024 Gift Card Playbook contains impactful insights and several strategic recommendations.
Insights include:
- When holiday shoppers have historically purchased the highest volume of gift cards
- The average spend per consumer by gift card category, including QSR, finance/eCommerce, electronics, and more
- How to target and engage gift card givers and purchasers this upcoming holiday season
- And more!
Download the report today!
