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Why retailers like Target are rolling out more value-based lines
Diners are Trading Down: What It Means for Fast Casuals and Quick-Serves
AMI Launches Proximity Marketing Capabilities
With BarLink, AMI is blending two different proximity marketing technologies. Geofencing uses the smartphone’s built-in location services to recognize when it is in an AMI
inMarket Supercharges On-Premise Advertising With Beacon Rollout to Bars & Restaurants
If you spend a few hours at your favorite neighborhood bar, you’ll be passively exposed to dozens of advertising messages without even noticing them—a coaster
This beacon platform influenced $14.5 billion in Black Friday sales
inMarket, one of the world’s largest beacon platforms, says its analysis shows its platform influenced $14.5 billion in consumer spending during the Black Friday weekend. The
Leaky boats: Why most retail mobile apps don’t get used — and what you can do about it
A recent article in Marketing Land cited two different studies (from InMarket and Euclid) to establish two pertinent facts: More than half of consumers use
Study says only 8 percent of shoppers use retailer apps. Should they give up?
It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use them and
In-Store Phone Usage Tied Directly To Shopping Activity
We know from numerous studies that consumers use their phones while shopping in stores. For marketers, the obvious issue has always been about finding out