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InMarket Wins ‘Best Location Based Marketing Platform’ at the 2021 MarTech Breakthrough Awards Program
August 16, 2021
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Leaky boats: Why most retail mobile apps don’t get used — and what you can do about it
A recent article in Marketing Land cited two different studies (from InMarket and Euclid) to establish two pertinent facts: More than half of consumers use
Study says only 8 percent of shoppers use retailer apps. Should they give up?
It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use them and
In-Store Phone Usage Tied Directly To Shopping Activity
We know from numerous studies that consumers use their phones while shopping in stores. For marketers, the obvious issue has always been about finding out