At the end of campaigns, the ultimate question on marketers’ minds is almost always: “what was the incremental impact on sales?” 

The biggest challenge is often differentiating what outcomes were driven by a particular advertising effort. This becomes increasingly difficult as consumers frequent more stores and restaurants while consuming more media than ever before. In light of these nuances, a holistic view of campaign performance is essential for truly evaluating success and maximizing ROAS.

Our goal at InMarket is to help clients overcome obstacles when measuring complex, omni-channel marketing programs. So, we’ve focused on enhancing our measurement solution to holistically analyze and optimize results across media and retail channels, while providing granular insights into performance, especially when it comes to sales. 

All within a streamlined, singular interface, whether you’re curious about how certain combinations of tactics are impacting sales in key markets or if you’re looking for a snapshot into how particular audiences are responding to value offers or immersive creatives, the answers to these questions (and many more) are now accessible within minutes. 

This ensures marketers can understand what’s working and what can be improved without wasting ad dollars in the process, and then quickly act on it by optimizing media accordingly to maximize incremental outcomes.