AUSTIN, TX (April 28, 2023) — InMarket, a leader in 360-degree marketing intelligence and real-time advertising, announced today that the Network Advertising Initiative (NAI) appointed its Chief Product Officer, Joshua Koran, to the Board of Directors, a leading self-regulatory association representing independent digital advertising solution providers.

Koran is a long-time innovator in the digital advertising space, with over 25 years of experience leading teams at Criteo, Zeta Global, AT&T, and Yahoo among others. In his role at InMarket, Koran leads product strategy and innovation for the company’s award-winning media optimization solutions, which deliver ROAS dramatically above industry benchmarks for advertisers.

Koran has been a vocal advocate to protect and balance people’s privacy rights with the needs of Open Web publishers to be able to provide ad-funded access to their properties. His efforts include being a leading contributor to the self-regulatory codes of conduct for NAI and the MMA more recently, he has been supporting the next generation of Open Web interoperability standards and guidelines development via his contributions to the W3C, ANA Partnership for Responsible Addressable Media, Prebid, IAB EU and IAB TechLab.

As a member of the Board, Joshua will continue his mission to ensure privacy and other best practices in data collection and usage in advertising efforts.

“I’m excited to work alongside the world’s leading advertisers to advance self-regulatory industry standards and best practices,” said Koran. “The advertising industry is shifting, and the future of interoperability and addressability are essential to maintaining the growth and health of the online ecosystem for the benefit of media owners, marketers and consumers.”

Joshua has started two companies, advised many more, and has been granted 26 patents over the course of his career. Previously, Joshua served as Co-chair for the IAB Data Usage and Control taskforce, and the IAB Advertising Technology Leadership Board. Joshua has also been recognized by Business Insider and Adweek for his innovation in digital marketing and tech expertise.

About InMarket
Since 2010, InMarket has been a leader in 360-degree marketing intelligence and real-time advertising for thousands of major brands. Through InMarket’s data-driven marketing platforms, brands can build targeted audiences, activate real-time omni-channel marketing programs, and measure the success of those programs in driving sales.

InMarket holds more than 25 patents across location, attribution, and digital marketing, and was awarded Product of the Year at the 2022 Sales and Marketing Technology Awards for its GeoLink marketing platform, along with Best Advertising Measurement Platform at the 2022 MarTech Breakthrough Awards for its attribution platform LCI (Lift Conversion Index). InMarket was also awarded the Best Use of Data award at the 2022 Digiday Media Buying & Planning Awards, and ranked 300 on the 2022 Deloitte Technology Fast 500 list. Its nationwide team is united across more than 30 states. For more information, visit www.inmarket.com.

About the Network Advertising Initiative
Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. As a non-profit organization, the NAI promotes the health of the online ecosystem by maintaining and enforcing high standards for data collection and use for advertising online and in mobile. The organization also educates and empowers consumers to make meaningful choices about their experience with online advertising through an easy-to-use opt-out mechanism.

Media Contact: inmarket@haymaker.co