InMarket Launches its Lift Conversion Index (LCI) for the Automotive Industry.
Maximize Success This Holiday Season
According to eMarketer, US holiday retail sales will rise 2.7% this year, reaching over $1 trillion.* In addition, eCommerce sales are projected to reach over $206 billion, a growth of 11.3% above 2020’s record-breaking numbers.* As millions of shoppers fill their carts and cross off their holiday lists this year, ensure your marketing strategy is maximized for success.
InMarket’s suite of marketing solutions empower you to build smarter Holiday audiences, activate real-time Holiday campaigns, and measure web-to-store visits in today’s evolving omnichannel world.
*eMarketer
Learn // InMarket Analytics
Drive Holiday Growth with 360° Consumer Intelligence
Powered by highly accurate and precise consumer intent, location, and purchase data, and coupled with the most advanced data science available today, InMarket Analytics allow you to better understand your key customers, prospects and competition. Our advanced analytics includes access to the most relevant market trends, emerging consumer dynamics and competitive market share assessments that allows you to learn more about your customers and prospects and shape your holiday strategy and tactics.
With InMarket’s Analytics, have actionable intelligence at your fingertips to maximize your ROAS this holiday season!
Holiday Analytics Solutions:
- Brand Scorecard: Identify where to invest, based on foot traffic trends.
- Competitive Scorecard: Define how to invest, with data-driven insights on your brand’s share of market vs. competitors, and better identify and understand new, loyal, and lapsed customers.
- Media Scorecard (with LCI®): Understand why to invest, based on media impact.
- Discovery Tool: Find where else to invest based with this real-time brand intelligence SaaS platform.
- Customer Analytics: Leverage InMarket’s unique intent, location and purchase data to help you answer your most pressing questions and challenges.
Build // InMarket Audiences
Target Your Holiday Shoppers
Leverage InMarket Audiences to reach the consumers most likely shopping for holiday items across mobile, desktop, TV, social and video. Choose from InMarket’s turnkey audiences, including those based on intent, visitation, and transactional behavior, or tap into InMarket’s advanced data science capabilities and predictive segments to drive visits
and sales.
Learn // InMarket Activation
Engage Holiday Shoppers In Real Time
With InMarket Preceptivity and Moments, activate your Holiday shoppers across their entire path to purchase this holiday season. Preceptivity leverages advanced algorithms and machine learning to identify when best to reach your shoppers in the days leading up to a visit or event (Black Friday or Cyber Monday) based on their historical shopping behaviors. With Preceptivity, you can help ensure your brand is top of mind this holiday season. As your shoppers build their gift lists and fill their carts (both online and in-stores).
Leverage InMarket’s real-time Moments to reach consumers InHome, InPath, InStore or InHand. With Moments, brands can drive awareness, consideration and purchase throughout the customer journey. Plus, with our new Curbside Moments, you can even reach your Curbside shoppers as they enter your pickup locations!
Measure // InMarket Attribution
Measure Holiday Campaign Success and Drive Sales!
Leverage InMarket’s LCI attribution platform to measure and understand the success of your media campaigns in driving incremental visits and sales during the business shopping season of the year. With LCI’s Optimization Engine, make intra-campaign adjustments based on what is driving results. With LCI, ensure maximized performance from Black Friday through New Years’ Day and gain access to actionable intelligence to help drive smarter future campaign and retargeting efforts.
According to the Forrester Total Economic Impact Report™, brands that implement InMarket’s LCI® can realize an overall benefit of $11.16M net present value over 3 years,
and generate a 180% overall ROI!
See How Leading Marketers Are Putting
LCI To Work For Their Organizations:
Lift Leader: Marketing Optimization
Lindsay Blanch – SVP, Head of Decision Science, Hill Holliday
Lift Leader: Omnichannel Marketing / Multi-Touch Attribution
Rachel Stephens – Vice President of Digital Marketing & Loyalty, Stop & Shop
Lift Leader: Holistic Marketing
Alison O’Keefe – Vice President of Marketing, Frisch’s Restaurants
Lift Leader: Innovation
Tim Ferris – Head of Precision Marketing,
Dunkin’ Brands
As You Prepare For Holiday 2021,
Check Out These Reports:
