Employee Spotlight — Julien Sweat, Measurement Operations Analyst
InMarket’s Employee Spotlights profile the incredible InMarketeers that power everything we do.
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Our latest "Employee Spotlight" features a Q&A with Julien Sweat, Measurement Operations Analyst at InMarket.
As a Measurement Operations Analyst here at InMarket, Julien Sweat works closely with various internal teams to ensure campaigns are performing well by regularly running QA and trouble-shooting any discrepancies that might pop up. Julien joined the team almost five months ago, in July 2023, and is currently based in Knoxville, Tennessee.
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What brought you to InMarket?
Julien Sweat: Throughout college and my early career, I’ve had an interest in data analytics. Initially, I was keen on applying to my current position at InMarket due to the parallels between my skills and experience and the role they were looking to fill. What I found was not just a data analytics role, but a surplus of diverse, forward-thinking and kind individuals that make me look forward to starting work every day.
Why did you choose to pursue a career in marketing?
JS: Advertising and marketing was not a particular goal for me early in my career, although I’m happy to be anywhere I can keep my analytical tools sharp and continual professional development is encouraged.
What does your typical day at InMarket look like?
JS: Typically, I spend the day digging through campaign results ensuring everything is running well. When needed I work closely with our account managers and clients to spotlight any interesting variables across campaigns.
What tips or advice would you give to someone just starting out at InMarket?
JS: Take lots of notes and ask all the questions. Things move fast and it’s helpful to have information on hand for yourself and others.
What is a marketing trend you’re most excited about?
JS: I love brand collaborations. I need to see an Xbox x New Balance collab soon.
What’s your favorite app on your phone, and why?
JS: I challenge anyone reading this to take me on in 8 Ball Pool.
What do you enjoy doing outside of work?
JS: I enjoy photography, cooking and trying new restaurants! My proudest photography moment has to be when I took a picture of the Whirlpool Galaxy. It doesn’t look spectacular but I was limit testing a Canon T5i with a 50mm lens for astro-photography and managed to capture it.
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