Reach Consumers In Store and In Aisle
inMarket has the exclusive ability to reach consumers the moment they walk into an retail location that sells your product via the apps they know and trust. Deliver special offers, product information or other messages and drive increased purchases.
Predict Shopping Patterns and Optimize Cross Device
Using hyper-accurate, SDK derived location data, inMarket can identify the patterns with which consumers shop, eliminating wasted impressions after a trip and optimizing them as they prepare for their next.
Amplify Cross-Channel Campaigns
inMarket can dramatically increase the results of any cross-channel campaign, such as coupon, displays, FSIs, or seasonal promotions by amplifying them via mobile in store.
Measure Real-World Results
Prove your campaign’s ROI with detailed reports and amazing consumer insights.
The places and frequency with which people visit them are key indicators of who they truly are.
With inMarket Audiences, reach the people who are most likely to buy your product–across mobile, desktop, social, and video.
inMarket Preceptivity can predict when a shopper is most likely to make a trip to the store based on the shopper’s current location and their previous trip behavior.
Understand frequency and dwell time, decipher between quick trippers, OGP shoppers, and in-store shoppers
Eliminate media waste if she has just left the store
1:1 cross device based on shopper’s behavior profile and real time location
Internal Sales Lift & ROAS Analysis
Foot Traffic Lift by market, city, state, zip, single store
Visitation: Index, frequency & dwell time
Dayparting: Day of week, time of day
Audience segmentation by location
Were else they go and what else they buy
Brand awareness and purchase intent
We know that the final goal of any campaign at retail is clear and definitive sales lift.
This is why we have partnered with IRi and RSi, the two leaders in sales data analytics, to power 3rd party verified analytics on select inMarket campaigns.
Measure sales lift using scanner-level
POS data directly from retailers.
Analyze sales volume of specific products
prior to & during the campaign.
Receive detailed post campaign reporting & analysis on product lift in 4 weeks or less.
inMarket inSights Reports, included at various investment tiers, can showcase shopper dwell time as a valuable analysis tool. The longer the shopper stays in the store, the more the typically spend.