InMarket Extends Award-Winning LCI Attribution to CPG Industry.
SmartyPants Vitamins Drives 47.3% Incremental Visit Lift
during Back-to-School with InMarket Media
Campaign Goal
SmartyPants Vitamins sought to drive store visits and sales of its portfolio of vitamin products at Walmart, Target, and Whole Foods during the Back-to-School shopping season.
Strategy
SmartyPants Vitamins partnered with InMarket to leverage its DOOH and OOH Moments solutions to drive foot traffic to key retailers, reaching shoppers exposed to its DOOH creative with a targeted OOH Moment driving them to the closest retailer with SmartyPants Vitamins.
Solutions
Creative Examples
DOOH
OOH Moments
Results
With the support of InMarket, SmartyPants Vitamins
outperformed benchmarks and drove awareness, store visits, and sales!
0
%
Moments CTR
0
X
Moments CTR Higher than Benchmark*
*Source: Wordstream Benchmark for Mobile Media
†Source: Pathformance Sales Lift Study
0
%
Sales Lift†
0
%
Incremental
Visit Lift†
$
0
K
Incremental Sales†
0
M
Incremental Visits†
$
0
+
iROAS†
More Case Studies
Recent InSights & White Papers
