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With BarLink, AMI is blending two different proximity marketing technologies. Geofencing uses the smartphone’s built-in location services to recognize when it is in an AMI location. Geofencing’s advantage is that it’s a software-only solution and can be immediately turned on in all of AMI’s BarLink-enabled locations. Beacons offer a more precise solution in those locations

If you spend a few hours at your favorite neighborhood bar, you’ll be passively exposed to dozens of advertising messages without even noticing them—a coaster bearing an energy drink logo, a neon sign for a liquor brand, a beer brand’s schedule of upcoming football games and the like. Like banner blindness in the real world,

inMarket, one of the world’s largest beacon platforms, says its analysis shows its platform influenced $14.5 billion in consumer spending during the Black Friday weekend. The platform noticed 370 percent more beacon detections than the same time last year, showing the rise in beacon engagement from both consumers and retailers in 2016. Beacons send notifications to

A recent article in Marketing Land cited two different studies (from InMarket and Euclid) to establish two pertinent facts: More than half of consumers use smartphones as part of their in-store shopping experience, but few of them are using the retailer’s own apps. While each study reported varying percentages of smartphone and app usage, the

It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use them and how marketers and retailers can be more effective in tapping that in-store usage. A new survey from inMarket offers some insights and a bit of contradictory data to the growing

We know from numerous studies that consumers use their phones while shopping in stores. For marketers, the obvious issue has always been about finding out exactly how shoppers are using their phones both before they travel to the store and then once they get there. Most studies show that top of the list of what