fbpx

Location Based Advertising By InMarket

inmarket2

This beacon platform influenced $14.5 billion in Black Friday sales

inMarket, one of the world’s largest beacon platforms, says its analysis shows its platform influenced $14.5 billion in consumer spending during the Black Friday weekend. The platform noticed 370 percent more beacon detections than the same time last year, showing the rise in beacon engagement from both consumers and retailers in 2016. Beacons send notifications to …

This beacon platform influenced $14.5 billion in Black Friday sales Read More »

Leaky boats: Why most retail mobile apps don’t get used — and what you can do about it

A recent article in Marketing Land cited two different studies (from InMarket and Euclid) to establish two pertinent facts: More than half of consumers use smartphones as part of their in-store shopping experience, but few of them are using the retailer’s own apps. While each study reported varying percentages of smartphone and app usage, the …

Leaky boats: Why most retail mobile apps don’t get used — and what you can do about it Read More »

Study says only 8 percent of shoppers use retailer apps. Should they give up?

It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use them and how marketers and retailers can be more effective in tapping that in-store usage. A new survey from inMarket offers some insights and a bit of contradictory data to the growing …

Study says only 8 percent of shoppers use retailer apps. Should they give up? Read More »