According to Digiday, the Digiday Technology Awards “recognize the technology modernizing media and marketing.”  The 2024 winner’s announcement also noted that: “this year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and channels.”

This award-winning campaign showcases the power of implementing top- and bottom-of-the-funnel strategies to drive ROAS, engaging consumers throughout their journeys to increase awareness, consideration, and purchase. 

“At InMarket, we’re committed to delivering industry-leading solutions that empower our clients to achieve outstanding results by creating unique and exceptional consumer experiences,” said InMarket’s Chief Strategy Officer Michael Della Penna. “Faced with countless challenges like the shift to value, increasingly fragmented shopping patterns and media consumption, and more, it’s never been more important for marketers to leverage data and real-time strategies and tactics to connect with consumers throughout the purchase process including when and where it matters most—while they are shopping. Our goal and this campaign was designed to help clients do exactly that.”

Combining InMarket’s unique data with real-time technology, InMarket’s proprietary Moments solution empowers brands to build awareness and consideration throughout the customer journey with real-time, personalized experiences. InMarket’s unique real-time Moments capabilities not only drive market-leading performance–with engagement rates averaging 6x the industry benchmark*–but also create differentiated, 1:1 brand to consumer experiences, ultimately driving purchases in-store. InMarket’s Moments technology also uncovers growing opportunities for advertisers in the face of potential signal loss, as they are geo-contextual and do not rely on an identifier (ID-Independent) to engage a user at the point of sale.

Leveraging InMarket’s platform has been a powerful growth engine for thousands of leading brands, including Bayer, Dunkin’, Anheuser-Busch, Kraft Heinz, P&G and Welch’s, who enjoy industry-leading engagement, media efficiency and ROAS.

Interested in learning more about our award-winning capabilities? Check out our Solutions or contact us today.