Press

It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use them and how marketers and retailers can be more effective in tapping that in-store usage. A new survey from inMarket offers some insights and a bit of contradictory data to the growing […]

We know from numerous studies that consumers use their phones while shopping in stores. For marketers, the obvious issue has always been about finding out exactly how shoppers are using their phones both before they travel to the store and then once they get there. Most studies show that top of the list of what