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Unified Measurement

Maximize the Return on Your Invested Advertising Dollars

Unified Measurement (UM) combines multiple measurement strategies to provide marketers with a comprehensive view of what’s working and what’s not, enabling them to make smarter, faster decisions and achieve better results — all in one place.

 

Calculate Your ROI

optimize every dollar

The only forward-looking platform to plan and adjust your spend with precision

Bridge the gap between daily activities and long-term MMM analysis

Drive Incremental Performance & Outcomes

Optimize iROAS & view mROAS in one comprehensive platform. Leverage AI-driven budget planning to allocate efficiently across all channels.

Make Faster, Better Decisions

Comprehensive cross-channel measurement with incremental granularity enables in-flight campaign optimization through monthly model refreshes.

View All Data & Insights in One Place

Seamless integration of marketing data and incrementality studies thanks to a robust library of API integrations and ETL processes for automated data capture.
Calculate Your ROI

Stop Defending Your Budget. Start Proving Your Impact.

Best-in-class brands have 70% better sales growth. Their secret? Measurement that connects marketing actions to business results.

See how InMarket can turn your measurement into a profit center. Enter your media spend and current iROAS, then adjust the sliders to match your business.

 

 

*According to the Forrester Total Economic Impact™ of InMarket LCI®, clients saw an 18% – 34% increase in incremental outcomes by utilizing LCI. Additionally, an InMarket Analysis of over 1,000 campaigns in 2025 over 2 years revealed a 15% to 30% increase in incremental outcome identified by optimizations identified by InMarket Measurement.

**Net ROI calculation assumes a 10% Net Profit Margin.