Reddit and InMarket partner to measure the real-world impact of advertising campaigns with InMarket LCI®.
Reddit and InMarket Announce Partnership for Real-World Advertising Measurement with InMarket’s Lift Conversion Index (LCI)
Reddit becomes the first InMarket partner to be recognized as a Lift Leader.
November 12, 2024
Today at InMarket, we announced our preferred partnership with Reddit, empowering Reddit advertisers across the U.S. to measure the real-world impact of their advertising efforts, like Visit and Sales lift, and optimize campaigns inflight to maximize campaign effectiveness with InMarket’s Lift Conversion Index (LCI).
In today’s fragmented shopping and media landscapes, marketers face new challenges in understanding how each advertising effort impacts the full path to purchase beyond impressions. Starting today, all advertisers on Reddit can tap InMarket’s LCI to measure the online and offline outcomes generated by Reddit advertising campaigns, including Audience, Engagement, Incremental Visits, Visit and Sales Lift. Combined with its closed-loop attribution reporting and real-time optimization capabilities, InMarket’s LCI is focused on driving marketing effectiveness and return on ad spend (ROAS) for brands.
“Reddit has been a pioneer in digital community building for decades, and we’re thrilled to announce this partnership with such a renowned innovative leader,” said Todd Morris, CEO of InMarket. “Some of the biggest challenges facing advertisers today is the ability to understand the impact of their advertising campaigns from impression to purchase and drive media efficiency and consumer loyalty in real-time, InMarket’s LCI does exactly that.”
Don't just take our word for it, Reddit consistently drives positive outcomes for advertisers:
“Our successful pilot program highlights the impact that Reddit ads have for our retail and restaurant advertisers. Now, we’re excited to bring InMarket’s LCI offering to all advertisers on the platform,” said Ryan Brendle, Global Head of Marketing Science at Reddit. “As marketing measurement has become increasingly fragmented, we see the value of meeting our advertisers where they are, in order to bring them the insights that matter to them the most and unlock success.”
Its partnership with InMarket empowers Reddit to elevate the learnings and impact of campaigns, further demonstrating the value Reddit can provide to advertisers. As a result of this phenomenal success, Reddit and Ryan Brendle have also been recognized as winners of our 2024 Lift Leader Awards, which celebrate the individuals and organizations who leveraged real-time engagement and insights to drive growth and closed-loop marketing effectiveness.
“Measurement is only as good as the data and methodologies behind it. InMarket has invested a lot of time and energy into making sure we have really powerful statistical methods that we can bring to these problems. We have confidence in the results that we get out of InMarket to optimize our campaigns and demonstrate value to our advertisers,” Ryan explained in his Lift Leader interview.
Notably, Reddit is the first InMarket partner to be recognized as a Lift Leader.
InMarket’s award-winning LCI powers a growth engine for brands looking to not only measure performance, but drive efficiency and ROAS. In fact, a joint study between the CMO Council and InMarket found that LCI’s unique, real-time capabilities can drive, on average, an 11x improvement in media effectiveness and positive incremental results for 94% of their media spend otherwise wasted.
Don’t waste another second (or ad dollar). If you’re interested in learning more about InMarket LCI or leveraging its industry-leading measurement and optimization capabilities for your next Reddit campaign, reach out to your InMarket sales representative or set up a call with us today.