The Better CPG Measurement Alternative to Circana
Your measurement partner is changing. Make sure you’re upgrading, not just migrating. If you’re looking for a Circana or NCSolutions alternative, InMarket CPG Sales Lift Measurement delivers granular, cross-retailer measurement with in-flight optimization — so you can steer your media spend while your campaigns are still running.
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The world’s biggest CPG brands and their agencies trust InMarket
Former NCS clients are being migrated to Circana’s measurement methodology. Many CPG brands who preferred NCS’s approach are now evaluating independent alternatives.
What Does the Circana/NCS Merger Mean for Your Measurement?
CPG advertisers are facing unplanned measurement changes due to the Circana/NCSolutions methodology sunset. Legacy measurement models are losing their accuracy, and if you’re one of the brands or agencies affected — whether you were using NCSolutions or Circana — you already know what that means:
- A methodology change you didn’t ask for
- Potential reporting gaps during migration
- Uncertainty about whether your lift numbers will hold up under a new system
The Real Risk Isn’t Switching—It’s Staying Put
Moving to a new provider feels like a big step. But in a fast-changing market, staying put is the real risk. By moving to InMarket’s CPG Sales Lift Measurement platform, you unlock in-flight campaign optimization and real-time sales lift measurement:
Weekly
Incrementality
Real-Time
Campaign Optimization
24/7 Dashboard
Access
Retailer
Breakout
Experts to Help
Along the Way
Turn measurement from a post-mortem expense into a real-time incrementality growth engine.
effectiveness*
investment spend†
†Source: ‘The Total Economic Impact™ of InMarket Lift Conversion Index® Attribution Solution’, Forrester Research, July 2021.
Real-Time CPG Sales Lift Measurement with Retailer-Level Breakouts
Don’t settle for aggregate lift. Demand retailer breakdown — including Walmart and Amazon. InMarket breaks out performance across 20+ individual retailers — including natural and specialty retail — so you can see exactly where your media is driving purchases. That level of granularity lets you optimize smarter and tell a sharper story to your retail partners.
Circana vs. InMarket: Side-by-Side Comparison
Switching measurement partners is a big decision. Here’s how InMarket CPG Sales Lift Measurement compares to what you’re used to with legacy providers.
| Capability | Legacy (Circana/NCS) | InMarket CPG Sales Lift Measurement |
|---|---|---|
| Sales Lift Measurement | ||
| Closed-Loop Attribution | ||
| Post-Campaign Reporting | ||
| Weekly Data Refresh | ||
| In-Flight Campaign Optimization | Data Feed Only ($) | |
| Amazon + Walmart Measurement | ||
| 20+ Individual Retailer Breakouts | ||
| 24/7 Dashboard Access for All Clients |
Meet InMarket’s CPG Sales Lift Measurement: The AI-powered optimization engine for media performance
InMarket is an omnichannel marketing platform trusted by leading CPG brands and agencies. InMarket’s proprietary CPG Sales Lift Measurement solution uses closed-loop attribution to connect ad impressions to actual retail purchases — helping you optimize campaigns in-flight to cut media waste, boost iROAS, and make better decisions based on incremental sales.
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“Working with InMarket for our CPG measurement is such a game changer. Weekly incremental insights allow us to drill down to many granular levels, including the top 20 retailers, to optimize while the campaign is running for optimal results.”
— VP of Analytics
Is it Easy to Switch to InMarket CPG?
Switching measurement partners doesn’t have to be a months-long project. We’ve designed the onboarding process to get you measuring fast, with dedicated support at every step.
Schedule a Consultation
We’ll review your current measurement setup, campaign calendar, and goals to build a custom transition plan.
Run a Parallel Pilot
See InMarket working alongside your current provider. Compare results side-by-side with zero risk to your active campaigns.
Go Live with Full Reporting
Once you’re confident in the results, switch over to InMarket as your primary measurement partner — with ongoing support from a dedicated account team.
InMarket is a preferred partner with leading publishers including
In-Flight Campaign Optimization for CPG: Why Brands Are Switching to InMarket
Steer Your Media Spend While the Campaign Is Still Live
Most CPG brands are still forced to wait weeks — sometimes months — after a campaign ends to see if it actually moved the needle at the shelf. By the time the data arrives, the budget is spent and the opportunity to pivot is gone.
InMarket provides a weekly refresh cadence and 24/7 dashboard access, so you can shift spend from underperforming tactics to winning ones while your campaign is still running.
See Which Retailers Are Actually Driving Your Lift
Aggregate lift numbers don’t tell you where to double down.
InMarket breaks out performance across 20+ individual retailers — including natural and specialty retail — so you can see exactly where your media is driving purchases. That level of granularity lets you optimize smarter and tell a sharper story to your retail partners.
One Price. In-Flight and Post-Campaign. No Surprises.
With legacy providers, in-flight optimization and post-campaign reporting often come with separate fees and fractured workflows.
InMarket bundles both into a single package at a single price — so you get the full picture without budget surprises or vendor gymnastics.
Beyond Walled Gardens: Total Market Sales Lift
A single retailer’s loyalty program captures only a fraction of where your shoppers actually buy. If your measurement is limited to one chain, you’re missing the full picture.
InMarket measures total market sales lift — connecting omnichannel ad impressions to actual purchase data across Amazon, Walmart, Target, Kroger, and more.
Frequently Asked Questions About Switching from Circana
Don’t Let a Forced Migration Disrupt Your Next Campaign
Legacy measurement models are sunsetting. But less competition doesn’t have to mean fewer options. InMarket CPG Sales Lift Measurement gives you the industry’s most granular measurement solution — with in-flight optimization, retailer-level breakouts, and unified reporting at a single price.