Looking for a CPG Measurement Alternative to Circana?
As Circana integrates NCSolutions into its platform, CPG advertisers may have questions about measurement continuity during the transition. InMarket offers stability and consistency when you need it most. If you’re looking for a Circana or NCSolutions alternative, InMarket CPG Sales Lift Measurement delivers granular, cross-retailer measurement with in-flight optimization — so you can steer your media spend while your campaigns are still running.
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The world’s biggest CPG brands and their agencies trust InMarket
Now is the perfect time for CPG brands to evaluate independent alternatives to legacy providers such as Circana.
What Does the Circana/NCS Acquisition Mean for Your Measurement Strategy?
As Circana integrates NCSolutions into its platform, clients may have questions about measurement continuity during the transition. InMarket offers a stable, independent alternative — purpose-built for CPG brands that need granular, in-flight measurement without the uncertainty of a platform in motion.
The Real Risk Isn’t Switching—It’s Staying Put
Moving to a new provider feels like a big step. But in a fast-changing market, staying put is the real risk. By moving to InMarket’s CPG Sales Lift Measurement platform, you unlock in-flight campaign optimization and real-time sales lift measurement:
Weekly
Incrementality
Real-Time Campaign
Optimization
24/7 Dashboard
Access
Retailer
Breakout
Experts to Help
Along the Way
Turn measurement from a post-mortem expense into a real-time incrementality growth engine.
effectiveness*
investment spend†
†Source: ‘The Total Economic Impact™ of InMarket Lift Conversion Index® Attribution Solution’, Forrester Research, July 2021.
Real-Time CPG Sales Lift Measurement with Retailer-Level Breakouts
Don’t settle for aggregate lift. Demand retailer breakdown — including Walmart and Amazon. InMarket breaks out performance across 20+ individual retailers — including natural and specialty retail — so you can see exactly where your media is driving purchases. That level of granularity lets you optimize smarter and tell a sharper story to your retail partners.
What InMarket CPG Sales Lift Measurement Includes
Here’s what you get with InMarket CPG Sales Lift Measurement — built for CPG brands that need real-time incrementality, not end-of-campaign reports.
| Capability | InMarket CPG Sales Lift Measurement |
|---|---|
| Sales Lift Measurement | |
| Closed-Loop Attribution | |
| Post-Campaign Reporting | |
| Weekly Data Refresh | |
| In-Flight Campaign Optimization | |
| Amazon + Walmart Measurement | |
| 20+ Individual Retailer Breakouts | |
| 24/7 Dashboard Access for All Clients |
Meet InMarket’s CPG Sales Lift Measurement: The AI-powered optimization engine for media performance
InMarket is an omnichannel marketing platform trusted by leading CPG brands and agencies. InMarket’s proprietary CPG Sales Lift Measurement solution uses closed-loop attribution to connect ad impressions to actual retail purchases — helping you optimize campaigns in-flight to cut media waste, boost iROAS, and make better decisions based on incremental sales.
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* Top 100 retailers per NRF, Top 100 Retailers 2025 List.
“Working with InMarket for our CPG measurement is such a game changer. Weekly incremental insights allow us to drill down to many granular levels, including the top 20 retailers, to optimize while the campaign is running for optimal results.”
— VP of Analytics
Is it Easy to Switch to InMarket CPG?
Switching measurement partners doesn’t have to be a months-long project. We’ve designed onboarding to get you measuring fast, with dedicated support at every step.
Schedule a Consultation
We’ll review your current measurement setup, campaign calendar, and goals to build a custom transition plan.
Run a Parallel Pilot
See InMarket working alongside your current provider. Compare results side-by-side with zero risk to your active campaigns.
Go Live with Full Reporting
Once you’re confident in the results, switch over to InMarket as your primary measurement partner — with ongoing support from a dedicated account team.
InMarket is a preferred partner with leading publishers including
In-Flight Campaign Optimization for CPG: Why Brands Are Switching to InMarket
Steer Your Media Spend While the Campaign Is Still Live
CPG brands can end up waiting weeks — sometimes months — after a campaign ends to see if it actually moved the needle at the shelf. By the time the data arrives, the budget is spent and the opportunity to pivot is gone.
InMarket provides a weekly refresh cadence and 24/7 dashboard access, so you can shift spend from underperforming tactics to winning ones while your campaign is still running.
See Which Retailers Are Actually Driving Your Lift
Aggregate lift numbers don’t tell you where to double down.
InMarket breaks out performance across 20+ individual retailers — including natural and specialty retail — so you can see exactly where your media is driving purchases. That level of granularity lets you optimize smarter and tell a sharper story to your retail partners.
One Price. In-Flight and Post-Campaign. No Surprises.
In-flight optimization and post-campaign reporting shouldn’t mean separate fees and fractured workflows.
InMarket bundles both into a single package at a single price — so you get the full picture without budget surprises or vendor gymnastics.
Beyond Walled Gardens: Total Market Sales Lift
A single retailer’s loyalty program captures only a fraction of where your shoppers actually buy. If your measurement is limited to one chain, you’re missing the full picture.
InMarket measures total market sales lift — connecting omnichannel ad impressions to actual purchase data across Amazon, Walmart, Target, Kroger, and more.
Frequently Asked Questions About Switching from Circana
Don’t Let Industry Changes Disrupt Your Next Campaign
The measurement landscape is shifting fast. But change doesn’t have to mean fewer options. InMarket CPG Sales Lift Measurement gives you the industry’s most granular measurement solution — with in-flight optimization, retailer-level breakouts, and unified reporting at a single price.