Unified Measurement ROI Calculator - InMarket | Real-Time Marketing and Measurement

Unified Measurement

Stop Defending Your Budget. Start Proving Your Impact.

Best-in-class brands have 70% better sales growth. Their secret? Measurement that connects marketing actions to business results.

Calculate Your ROI

optimize every dollar

The only forward-looking platform to plan and adjust your spend with precision

Bridge the gap between daily activities and long-term MMM analysis

Drive Incremental Performance & Outcomes

Optimize iROAS & view mROAS in one comprehensive platform. Leverage AI-driven budget planning to allocate efficiently across all channels.

Make Faster, Better Decisions

Comprehensive cross-channel measurement with incremental granularity enables in-flight campaign optimization through monthly model refreshes.

View All Data & Insights in One Place

Seamless integration of marketing data and incrementality studies thanks to a robust library of API integrations and ETL processes for automated data capture.

Test test test

test test test

Revolutionize the way you measure, optimize, forecast, and plan marketing success

Unified Measurement combines the power of Multi-Touch Attribution (MTA), Incrementality, and Media Mix Modeling (MMM) into a single, holistic platform. This means you get:

Holistic Marketing Measurement & Optimization

A unified tool for all users! Plan, measure, and optimize all marketing initiatives from a single user interface. Supports strategic and media mix modeling needs of the CMO down to the campaign optimization and media investments demands of digital marketers in one unified platform.

Predictable Accelerated Growth

AI-powered, real-time scenario planning simulates budget shifts and predicts sales impact using tools trained on actual campaign performance and causal calibrations, not just modeled assumptions.

Seamless Data Integration and Unified View

The automated integration of omnichannel campaign and sales data delivers weekly, cross-channel views and actionable insights at scale.

Calibrated Models & Experimentation

Predictable ROI calculations combine incrementality results from InMarket’s award-winning LCI technology with correlative Media Mix Modeling to isolate media impact from external factors, allowing users to optimize investment allocations.