Unified Measurement
Maximize the return on your invested advertising dollars
Unified Measurement integrates Media Mix Modeling (MMM), Incrementality, and Multi-Touch Attribution (MTA) into a single, real-time platform. Finally, an integrated tool that enables smarter, faster decisions for improved performance and outcomes.
optimize every dollar
The only forward-looking platform to plan and adjust your spend with precision
Bridge the gap between daily activities and long-term MMM analysis.
One unified tool for all users
Plan, measure, and optimize from one platform for top-level, strategic needs down to in-flight campaign optimization
Make faster, better decisions
Simulate budget shifts & predict sales impact with AI-powered, real-time scenario planning
All data & insights in one place
Integrate omnichannel campaign & sales data automatically to deliver weekly cross-channel views & actionable insights at scale
Drive incremental performance & outcomes
Predict ROI by combining LCI with MMM to isolate media impact and optimize investment allocations
