Maximize the return on your invested advertising dollars
Unified Measurement (UM) combines multiple measurement strategies to provide marketers with a comprehensive view of what’s working and what’s not, enabling them to make smarter, faster decisions and achieve better results—all in one place.
The only forward-looking platform to plan and adjust your spend with precision
Bridge the gap between daily activities and long-term MMM analysis
Drive Incremental Performance & Outcomes
Make Faster, Better Decisions
View All Data & Insights in One Place
Revolutionize the way you measure, optimize, forecast, and plan marketing success
Unified Measurement combines the power of Multi-Touch Attribution (MTA), Incrementality, and Media Mix Modeling (MMM) into a single, holistic platform. This means you get:
Holistic Marketing Measurement & Optimization
A unified tool for all users! Plan, measure, and optimize all marketing initiatives from a single user interface. Supports strategic and media mix modeling needs of the CMO down to the campaign optimization and media investments demands of digital marketers in one unified platform.
Predictable Accelerated Growth
AI-powered, real-time scenario planning simulates budget shifts and predicts sales impact using tools trained on actual campaign performance and causal calibrations, not just modeled assumptions.
Seamless Data Integration and Unified View
The automated integration of omnichannel campaign and sales data delivers weekly, cross-channel views and actionable insights at scale.
Calibrated Models & Experimentation
Predictable ROI calculations combine incrementality results from InMarket’s award-winning LCI technology with correlative Media Mix Modeling to isolate media impact from external factors, allowing users to optimize investment allocations.
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