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Audiences

Unparalleled reach – What people buy:
where, when, and why.

Just knowing ‘who’ doesn’t cut it anymore. InMarket’s advanced Audience Suite goes further to uncover the consumers truly in-market for your brand.

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Performance-proven, scaled audience segmentation


InMarket Audiences are powered by:

$2.5 trillion+

in anonymized credit card transactional data

200 million+

Location-based users

$136 billion+

In item-level receipt transactions

AI-Powered

Unrivaled commerce and AI-driven predictive data

Be the first to spot shifting consumer behavior. Use InMarket’s AI-driven platform to build your unique campaign audiences and evolve your targeting strategies in real time.

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Visitation Cross-shopping Demographics Cash buyers Past purchase Online behaviors Purchase intent Lapsed, lost & loyal Item & brand level Private-label shoppers Lifestyle Seasonal Visitation Cross-shopping Demographics Cash buyers Past purchase Online behaviors Purchase intent Lapsed, lost & loyal Item & brand level Private-label shoppers Lifestyle Seasonal
Only at InMarket

Reach consumers based on real-world motivations with GeoType® Personas

Reach consumers based on true buyer motivations and values. Our proprietary machine-learning targeting technology combines over 1,000 online and offline attributes to build custom-rich personas exclusively for your brand.

Affluent Savers Affluent Savers Casual & Blue Collar Casual & Blue Collar Middle-Aged Handyman Middle-Aged Handyman Family Providers Family Providers Established Professionals Established Professionals Healthy & Wealthy Healthy & Wealthy Snowbirds Snowbirds Value Seeker Value Seeker
tailored programmatic solutions

Consumer intent, location, and transactional data – down to the SKU

Activate instantly on any omnichannel or Demand Side Platform.

Custom Audiences

Made-to-measure for brand KPIs, vertical, and seasons

Private Marketplaces (PMP)

Best-in-class scale, performance, and precision

2500+ Syndicated Segments

Off-the-shelf intent, location, and commerce audiences
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Outperforming benchmarks by

3.7x*

InMarket combines real-world behaviors, online and offline purchases, demographics, psychographics and advanced data science to help your campaigns connect with more ideal customers – every time.

*Source: Wordstream US Google Display Benchmarks for Mobile Media
Success Stories

Reaching more customers for top brands

Bob Evans Farms Drives Record New Product Awareness and Increased Sales

Bob Evans Farms Drives Record New Product Awareness and Increased Sales

With the support of InMarket, Bob Evans Farms outperformed benchmarks, driving increased awareness and record engagement!

Products Used: Audiences, Activation

5.31%

Immersive Creative CTR

8.9x

CTR Above Industry Benchmark*

*Source: Wordstream US Google Display Benchmarks for Mobile Media
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Danone Silk Increases Product Awareness and Drives Sales Lift with InMarket Media

Danone Silk Increases Product Awareness and Drives Sales Lift with InMarket Media

“We’re always trying to maximize our media dollar impact. We look for partners like InMarket who can help us with that.”
– Mary Katherine Woltz, Director, Media Connections, Danone

Products Used: Audiences, Activation

+600%

iROAS Performance Above Benchmark

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Bayer Drives Portfolio Awareness and Boosts Incremental Sales with InMarket Media

Bayer Drives Portfolio Awareness and Boosts Incremental Sales with InMarket Media

Bayer partnered with InMarket to invest in an optimized, real-time media strategy to engage targeted shoppers throughout the purchase process.

Products Used: Audiences, Activation

1.6%

Sales lift

$903K+

Incremental Sales

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Why people shop is everything

InMarket gives you the real-time, predictive data you need to build the audiences you want.