Reddit and InMarket partner to measure the real-world impact of advertising campaigns with InMarket LCI®.
The Forrester Total Economic Impact™ (TEI) study quantifies the economic value that organizations may realize when deploying LCI® to measure omnichannel marketing campaigns.
Quantified benefits and cost savings from using InMarket LCI® include:
- Increased income from return on ad spend (ROAS)
- Increased income from improved consumer loyalty
- Cost savings from media mix and channel optimization
- Improved efficiency to campaign analysis
And more!
One LCI® customer told Forrester:
“We have done our own analysis in the past to show the accuracy of the LCI data, so we know it’s accurate to a degree we’re confident with. The results are believable and that’s what keeps us going back to InMarket.”
– Director of Communications Planning, Home Improvement
Download the study now to discover a complete list of benefits and cost savings your enterprise can expect with LCI®.
