The Total Economic Impact™ of InMarket’s LCI® Attribution Solution
The Forrester Total Economic Impact™ (TEI) study quantifies the economic value that organizations may realize when deploying LCI® to measure omnichannel marketing campaigns.
Quantified benefits and cost savings from using InMarket LCI® include:
Increased income from return on ad spend (ROAS)
Increased income from improved consumer loyalty
Cost savings from media mix and channel optimization
Improved efficiency to campaign analysis
And more!
One LCI® customer told Forrester:
“We have done our own analysis in the past to show the accuracy of the LCI data, so we know it’s accurate to a degree we’re confident with. The results are believable and that’s what keeps us going back to InMarket.”
- Director of Communications Planning, Home Improvement
Download the study now to discover a complete list of benefits and cost savings your enterprise can expect with LCI®.
