InMarket’s 'The Growth of Private Label' report analyzes the share of private label purchases within five grocery categories-beverages, dairy, frozen foods, meat/seafood/poultry, and snacks/cookies/chips-to uncover key insights into consumers’ grocery purchase decisions.
Download the report and access key insights including:
How the share of private label purchases has changed over the last year
Which categories see the highest share of private label purchases
The frequency by which consumers purchase items within each category