Q4 2025 QSR InSights - InMarket | Real-Time Marketing and Measurement

As quick-serve restaurants faced ongoing price sensitivity and heightened competition in Q4, value, novelty, and convenience emerged as key differentiators. InMarket’s Q4 2025 QSR InSights highlights how leading brands captured share during a quarter defined by deal-seeking behavior, cross-channel dining, and consumers balancing indulgence with affordability—offering a clear roadmap for winning in 2026 and beyond.

Download the report to understand:

Tactics that set leading QSR brands apart in Q4, from value platforms to meal-moment promotions
GeoType Personas found at top QSRs, including value-driven and convenience-focused diners
Age and income demographics found at chains like Chick-fil-A and McDonald’s
And more!