Q4 2025 Grocery Staples InSights - InMarket | Real-Time Marketing and Measurement

Economic uncertainty shaped Q4 2025, with budget-conscious holiday shoppers becoming more selective, value-driven, and promotion-focused. InMarket’s Q4 2025 Grocery Staples InSights report reveals how consumers traded down, prioritized discounts and private label, and stocked up on essentials—giving brands the insights needed to protect share and build loyalty in a value-first market.

Explore the report for insights into:

Standout brands outperforming amid rising private-label spend, including Fairlife, Smartfood, and Hershey’s
How shoppers are shifting destinations in search of value—fueling grocery growth at dollar/discount retailers
How grocery marketers can leverage InMarket activation solutions and high-intent InSights audiences to drive traffic, loyalty, and sales
And more!