Q4 2025 Dollar/Discount InSights - InMarket | Real-Time Marketing and Measurement

InMarket’s Q4 2025 Dollar/Discount InSights shows how budget-friendly assortments, expanded grocery offerings, and lookalike products drove traffic, attracted new shoppers, and reinforced dollar/discount chains as value-driven destinations during the holiday season.

Download the report to uncover:

Value-driven strategies—such as holiday assortments, Wicked: For Good collaborations, and Doorbuster deals—that helped Five Below lead the category
Age and income demographics driving visits, including the rise of more affluent shoppers at Dollar Tree and other competitors
How InMarket solutions like the Digital Circular, real-time Moments, and custom Audiences can be used to boost performance
And more!