Despite numerous deals for Amazon Prime members and several sales events throughout the quarter, Whole Foods continued to experience a decline in foot traffic at grocery stores nationwide. Amazon physical store sales (including Whole Foods) were down 8% YoY in Q4 2020 as COVID-19 continues to impact consumer shopping behaviors.

In this InMarket InSights Report Card, we’ve examined how shoppers behaved at Whole Foods locations in Q4 2020 versus Q4 2019. The report contains analysis of consumer visitation habits, frequency, and dwell time inside the store and on their path to purchase.