According to InMarket data, Whole Foods Market has seen a massive uptick in micro visit shoppers (+23%) and overall micro visits (+56%). While the pandemic had bolstered the omnichannel boom-including curbside pickup and BOPIS (buy online, pickup in-store)-the organic grocer has shown promising signs that this “trend” won’t fizzle out after the post-vaccine reopenings. Omnichannel is and will continue to drive strong revenue opportunities for Whole Foods Market in the future.
InMarket’s Q2 2021 Whole Foods Market 360° Analysis breaks down Q2 2021 vs. Q2 2020 performance by:
Foot Traffic
New Shoppers
Micro Visits (1-5 minutes)
Dwell Time
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