Restaurant Chain Drives Incremental Visits and Sales with InMarket Measurement
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Restaurant Chain Drives Incremental Visits and Sales with InMarket Measurement
Campaign Goals
With the QSR industry facing declining sales in recent years, a national QSR chain sought to attract consumer attention and drive restaurant visits and sales with a CTV marketing campaign.
The QSR chain, a PMG client, partnered with Wurl to launch an emotionally targeted CTV marketing campaign. The chain then partnered with InMarket to measure the impact of its CTV media strategy on driving visits to the QSR’s locations via InMarket’s LCI® attribution solution.
InMarket Solution
Utilize LCI® to measure and optimize media in real time to drive incremental visits and sales. InMarket’s LCI closed-loop attribution platform identified consumers exposed to a CTV ad who then visited the QSR and made a purchase.
Results
40%
Incremental Visit Lift
Emotion Targeting
identified as the most performant CTV strategy for driving visits to the QSR
48%
Incremental Sales Lift
