H2 2025 Predictions - InMarket | Real-Time Marketing and Measurement

Nearly halfway through 2025, InMarket surveyed over 800 marketers to understand how they’re thinking about strategic priorities, AI & measurement investments, KPIs, and more. Download the report and unlock insights, including:

Marketers’ top challenges heading into the back half of 2025
What areas marketers are applying AI investments, including audience targeting and campaign optimization
Marketing measurement focus areas, especially sales lift and brand lift & purchase intent
And more!