Danone Silk Increases Product Awareness and Drives Sales Lift with InMarket Media

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Campaign Goal

Following the launch of new packaging for its Silk product line, Danone sought to drive awareness of the brand’s new look & feel among grocery shoppers nationwide.

Hear from Danone’s Director of Media Connections, Mary Katherine Woltz, on why this program was such a success.

InMarket Strategy

Danone partnered with InMarket to leverage InMarket’s suite of solutions to reach the right consumers at the right time throughout their shopping journeys, ensuring no impressions were wasted.

Moments

Activate shoppers in real time, as they enter select grocers

Preceptivity

Predict the next purchase and engage shoppers before their next shopping trip

Audiences

Identify and reach key target shoppers: Brand Past Purchasers, Lactose-Free Purchasers, and Category Purchasers

Results

+600%
iROAS performance above benchmark

We’re always trying to maximize our media dollar impact. We look for partners like InMarket who can help us with that.
Mary Katherine Woltz
Director, Media Connections

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Products Used: Audiences, Activation, Measurement

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