Bayer Drives Portfolio Awareness and Boosts Incremental Sales with InMarket Media

Campaign Goals

Bayer sought to promote its multi-retailer campaign, “Health for All,” which focused on bringing its product portfolio to the forefront of shoppers’ minds.

Strategy

Bayer partnered with InMarket to invest in an optimized, real-time media strategy to engage targeted shoppers throughout the purchase process. Combining InMarket’s Audiences, Preceptivity, and Moments solutions Bayer engaged target audiences with interactive ad experiences, empowering its product assortment to stand out and driving incremental sales and ROAS.

Preceptivity

Predict the next purchase and engage shoppers before their next shopping trip

Audiences

Identify and reach key target shoppers – Geo-location targeting at select pharmacy/drug store chains, and Women ages 30-55+ with Online Interest in Health & Wellness

Moments

Activate shoppers in real time, as they enter selected pharmacy/drug stores across the country

Results

4.35%
Moments CTR
7.3x
CTR engagement higher than Benchmark*

$7.23
ROAS
1.6%
Sales Lift

$903K
Incremental Sales

More Case Studies

Lift Leader

Frisch's Big Boy Gets a Brand Lift with InMarket

Hear from InMarket Lift Leader Allison O’Keefe, VP, Marketing at Frisch’s Restaurants on how the chain leveraged InMarket LCI^® to understand how each form of media contributed to store visits and overall sales, and identify the components of success.

Products Used: Audiences, Activation, Measurement

23.1%

Incremental Lift

302K

Incremental Visits

Read the Case Study

STIHL Powers Consumer Engagement With Creative Innovation

As a long-standing InMarket partner, STIHL has sought to push creative boundaries, working to enhance their brand experiences with compelling, real-time location-based ad units that drive powerful consumer engagement.

Products Used: Audiences, Activation

1925%

Below Cost Goal

6.7x

Above Industry Benchmark*

*Source: Wordstream US Google Display Benchmarks for Mobile Media

Read the Case Study