2026 Gift Card Playbook - InMarket | Real-Time Marketing and Measurement

With 58% of shoppers planning to give gift cards this holiday season, marketers can capitalize on this growing demand to boost sales and foster loyalty that extends into the year ahead. InMarket’s 2026 Gift Card Playbook provides valuable insights and strategies to maximize gift card success.

Download to discover:

Where consumers are planning to purchase gift cards for, such as online-only retailers, apparel stores, and more
How much holiday shoppers plan to spend on gift card purchases this holiday season
What gift cards consumers purchased during last year’s holiday season, and when purchases increased
And more!