InMarket’s 2025 July 4th InSights report includes survey data from over 4,600 US adults on how they plan to spend the summer holiday.

Uncover:

• How rising costs are affecting Independence Day plans
• What types of stores people plan to visit (e.g., big-box and grocery stores)
• What factors matter most to July 4th shoppers, such as value and quality
• And more!