The 2025 Holiday Playbook

As we head into the holiday season, economic uncertainty persists, leading to shifts in consumer shopping behavior. In fact, InMarket’s 2025 Holiday Gifting InSights report found that 61% of consumers’ holiday shopping plans were impacted by inflation. 

Given the rapidly changing environment, marketers must ensure a robust, omnichannel holiday marketing strategy is in place, ready to activate consumers, drive incremental sales, and foster long-term loyalty. 

InMarket’s 2025 Holiday Marketing Playbook contains 10 powerful recommendations to help marketers maximize success during the busiest shopping season of the year. 

Download the playbook and unlock strategies around:

• Timing for price-conscious shoppers–and how to reach them in real-time
• How to engage consumers at every stage in the purchase journey
• The importance of value this holiday season
• And more!