2025 Halloween InSights

With Halloween right around the corner, InMarket surveyed over 4,500 US adults on their plans for the holiday, what candy they plan to purchase, and more.

Download the report and access in-depth shopper insights, including:

• 46% of Halloween celebrators said their plans are impacted by higher prices and inflation
• More than half of Halloween candy shoppers plan to shop at big-box and grocery stores
• Price is the most important factor for Halloween candy buyers
• And more!